Pioneers were always way ahead of their time. In their minds they conceived the inconceivable. In their fantasies they created the impossible. When he invented an automatic cutting machine at the end of the 19th Century, Daniel Swarovski opened the door to a world of fantasy.
The magic word was crystal. A raw material, which even the most ancient cultures ascribed beneficial, valuable, indeed miraculous properties. This fascinating material transformed the world of fashion and beauty into a seductively sparkling universe. It inspired the human race and enriched both art and culture. From fashion to design and interiors most creators have experienced the elemental attraction to the medium of all light, the mathe - magical effect of Swarovski's precision on the designer’s imagination.
After 112 years, Swarovski's technology has reached its exponential potential. Crystal light blazes far beyond brilliance - Its name is SWAROVSKI ELEMENTS.
Today crystal has become part of the connection between people. A ray of joy, which we would like to share with you.

For further inspiration please visit also our Website: